Brij Singh's Blog

August 29, 2005

Ease of use

Filed under: Tech — Brij Singh @ 11:34 pm

John Boddie at HBS talks about Apple’s strategy of new product introduction-

Apple smartly surveyed the marketplace and discerned that any competitive software platforms would win or lose based on ease of use.

Ease of use is a big deal. It’s all about playing to the user’s emotions and empowerment.

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