Very interesting theories flying around on the blogosphere regarding how companies will make use of the attention data.
First Steve Gillmor hoping for a big announcement from Microsoft –
Could it be that Microsoft is paying attention? On Tuesday, Bill Gates and Ray Ozzie will likely shake up the industry with details of their rapid move toward the attention economy. The key to this reboot is the understanding that page rank, and the fundamental search methodology of people looking for information, is about to be flipped on its head to a new model where the information is provided gestures of intention that allow it to target the user. The key is the same fundamental that drives RSS: the invitation on the part of the user to address information inward
Also Scoble has a sort of now-I-get-it post –
here’s the new Silicon Valley business plan. You build a service. Add a Buzz Gadget (Google/MSN/Yahoo are working on more to come). Add a Monetization Gadget (Google calls that their Web Advertising Platform — MSN and Yahoo are working on their own). Mix and mash and we have a business