Brij Singh's Blog

April 18, 2007

Google and the art of keeping everybody guessing

Filed under: Entrepreneurship,Tech — Brij @ 1:38 am

So inevitable has happened and Google announced presentation software to go with their Google Docs suite. As a user I just love the possibilities.

Techmeme is buzzing with opinions. Google would love to have all information works sitting on their applications from morning till evening, so that they can keep showing the relevant neon lights. In that respect they are right in saying that they are not  competing with Microsoft. They are competing for the attention of information workers and Microsoft just happened to have that power.

Whoever is driving the product strategy at Google must be a smart dude. How they are mixing the strategic with tactical is just fun to watch. Three ways they are setting the agenda for everybody in the high tech, media and communication sector – speed, scale and selectively sharing secrets.

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