Brij Singh's Blog

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Google’s single sign on quest

Google is buying companies at Colbert speed (meaning every week). Now there are hundred and one ways you can dissect their moves. What I am observing sitting in my little Firefox view of the world is that Google is slowly building single sign-on system for me.

One by one all my favorite apps are moving from my bookmark to Google Accounts. Latest to fall for that is Feedburner. Can’t complain as it will help me in remembering my passwords (key advantage as your age starts to fat-finger you !). Also as is the way with Google they will very soon start subsidizing $15/month cost of using Feedburner.

Few more text ads and I get to save some more money. Simple equation of attention arbitrage !

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