So I get this question from my friend: 'Brij, what's up with blogging slogging?'
This friend got hit by news will find you trap and found this I-quit-blogging announcement by Jason Calacanis unnerving.
There have been rumblings of sorts on where this whole blogging slogging is going. Today also on Techmeme I saw two posts analyzing this same topic from two different, and apparently honest, angles. David Risley rightly thinks we are in a change phase and little bit of 'community humility' will go a long way in bringing back the fun:
Yes, it is changing. A super saturated niche like tech blogging is evolving into a conversation that takes place as much on social media like FriendFeed and Twitter as it does on the blog. Not all blogging niches are like that, but tech is particularly saturated as a niche. The guys who end up being leaders in today’s tech blogging are the people who offer real value on all of their communication lines (blog + social media outlets) and who are personable and actively interact with others. Any tech blogger who is looking at it as a competition or who worry incessantly about the so-called "a-list" is just not going to do really well.
If you can’t change with the community, then I guess it might be easier to bow out and start blogging about something else.
Loren Feldman has a very revealing take on overall technology world. Emperor has no clothes but he is more right than lot of people out there.
Now my answer to my friend was rather boring. I told him blogging phenomena is evolutionary, some A-listers now need to work on their family, some are just burned out, adsense economy is a welfare economy and you can't pay your bill with it etc etc.
Short answer was that people will continue to need car (blog), they may or may not like going for Hummer or Porsche (star blogs).
Though I wasn't very pleased with my answer, felt I should have been deep and used some difficult to understand words! Later on I managed to dig up this conversation between Bart Simpson and his high-IQ sister Lisa. I think this conversation captures the dilemma faced by these rebellious blogger Barts.
I have taken liberty with emphasis and link. Enjoy –
LISA: It's simple, Bart: you've been defined yourself as a rebel, and in the absence of a repressive milieu your societal nature's been co-opted.
BART: I see.
LISA: Ever since that self-help guy came to town, you've lost your identity. You've fallen through the cracks of our quick-fix, one-hour photo, instant oatmeal society.
BART: What's the answer?
LISA: Well, this is your chance to develop a new and better identity. May I suggest .. good natured doormat?'
BART: Sounds good, sis. Just tell me what to do.