Brij Singh's Blog

May 29, 2011

iPad: Friends, Family, TV and Work

Filed under: Media,Tech — Brij @ 10:32 pm

Nielsen numbers are out for the connected mobile devices. This is a crucial insight, as we are still trying to understand usage for these three types of devices – iPad/Tablet, eReaders/Kindle, and Smart-phones:

Tablet owners said 30 percent of their time spent with their device was while watching TV compared to 21 percent lying in bed.
Smartphone owners say that 20 percent of the time they use their smartphones is while watching TV, compared to 11 percent lying in bed.
eReader owners indicated only 15 percent of their eReader time was spent watching TV, though they spent a whopping 37 percent of their device usage time in bed.

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