Brij Singh's Blog

June 6, 2011

iOS is Now Twitterable. Add iMessage and Social CRM Stack is Complete

Filed under: Tech — Brij @ 3:40 pm

Apple today made some big small announcements at WWDC. They added Twitter OAuth support at the OS level.

This means that you’ll be able to sign in to your Twitter account once and then tweet with a single tap from Twitter-enabled apps, including Apple’s apps—Camera, Photos, Safari, Contacts, YouTube, and Maps. And developers of all of your favorite apps can easily take advantage of the single sign-on capability, letting you tweet directly from their apps too.

That is a huge boost to Twitter popularity and will end up making Twitter default choice for sharing. You can expect this percent of sharing traffic to change in coming months.

Apple also introduced Blackberry BBM competitor – iMessage. Lot of collateral damage with this announcement – WhatsApp, GroupMe, Kik and possibly more. Messaging is a platform feature and it should help in making iOS devices become good social crm client. It has all the ingredients now – Twitter integration, smart messaging, good contact management, cloud integration and location/notification center. We can expect more enterprise market interest due to these features.

Lot of folks are naturally pissed off with Apple. There is a post listing all the start-ups getting affected by today’s announcement. If Twitter’s new developer policy is any indication then we can imagine a memo to all mobile developers:

Stay away from platform features. Platform owners will eventually get there.

Most of these startups are run by smart guys, they must have factored in many of these competitive moves. While world is polluting Twitter timeline with hate, these guys are already thinking their next move. Next move on Apple AppStore. That’s a key difference! They are not going to leave this store. To leave this store will mean leaving user base. Why would anybody do that.

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