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	<title>Brij's One More Idea &#187; iPhone</title>
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	<link>http://www.onemoreidea.org</link>
	<description>Brij Singh's weblog about entrepreneurship</description>
	<pubDate>Fri, 01 Aug 2008 17:07:10 +0000</pubDate>
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		<title>Implicit Web, Interface for Telling and Atomization of Conversations - Recipe for OMG</title>
		<link>http://www.onemoreidea.org/implicit-web-interface-for-telling-and-atomization-of-conversations-recipe-for-omg/</link>
		<comments>http://www.onemoreidea.org/implicit-web-interface-for-telling-and-atomization-of-conversations-recipe-for-omg/#comments</comments>
		<pubDate>Sat, 17 May 2008 21:38:16 +0000</pubDate>
		<dc:creator>Brij</dc:creator>
		
		<category><![CDATA[Cloud Computing]]></category>

		<category><![CDATA[Emerging Technologies]]></category>

		<category><![CDATA[Experience Graph]]></category>

		<category><![CDATA[MessageDance]]></category>

		<category><![CDATA[Twitter]]></category>

		<category><![CDATA[iPhone]]></category>

		<category><![CDATA[social computing]]></category>

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		<description><![CDATA[
Trying to understand evolving signals around silent web. Web which we users leave behind when we share our profile data, friends information and information related to transactional experience.&#160; I think something significant is just around the corner. These signals are coming up in memes such as Implicit Web, Atomization of conversations, Interface for telling and [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://mdfoo.s3.amazonaws.com/brijsingh/bfef9ecba8ec6c8fafbc2bae83f129df/twitter-as-a-foundation-implicit-web.jpg" /></p>
<p>Trying to understand evolving signals around silent web. Web which we users leave behind when we share our profile data, friends information and information related to transactional experience.&nbsp; I think something significant is just around the corner. These signals are coming up in memes such as Implicit Web, Atomization of conversations, Interface for telling and news feeds.</p>
<p>First the idea of Implicit Web, which is a fancy name for a model where systems and online services act on your digital information without explicitly asking for your interaction. <a href="http://redeye.firstround.com/2007/10/the-implicit-we.html">Josh Kopelman, First Round VC</a>,&nbsp; has really amplified core ideas of Implicit Web. He used simple use case to demonstrate how systems are now silently working on our data and creating opportunities for smart orchestrations. </p>
<div style="margin-left: 40px;"><i><span>As people spend more time online and perform more of their activities online, they create a lot of data about themselves online. <a href="http://www.netflix.com/">Netflix</a> knows what movies I watch and like. <a href="http://www.apple.com/">Apple</a> knows what music I purchase and listen to. <a href="http://www.amazon.com/">Amazon</a> knows what books I purchase and like. <a href="http://www.evite.com/">Evite</a> knows what events/parties I&#8217;m going to. <a href="http://www.tivo.com/">Tivo</a> knows what TV shows I like. <a href="http://www.opentable.com/">Opentable</a> knows where I like to eat. <a href="http://www.fandango.com/">Fandango</a> knows what movies I go to. <a href="http://www.ticketmaster.com/">Ticketmaster</a> knows what shows I&#8217;ve seen. </span></i> </div>
<p>Implicit Web trend received unanimous nod at recent <a href="http://blogs.barrons.com/techtraderdaily/2008/05/14/at-the-churchill-club-the-top-10-tech-trends/">Churchill Club discussion</a> - </p>
<div style="margin-left: 40px;"> <i>Today your permanent record exists; you create a trail of data exhaust, digital bread crumbs. Implicit data that exists in silence. Movie rentals, restaurant reservations, books purchased, Web sites visited, etc. All of this data existed in silence. No easy way until now to benefit from the data; but the silos are coming down. Google, Yahoo, Facebook, Mozilla collecting data. Trend is that big wave will come to companies that are able to novel and new ways to deliver information by crossing these silos, with implicit data on the Internet. Use social networking data to improve search. Conversion of data exhaust will create value in new and interesting ways</i></div>
<p></p>
<p><a href="http://redeye.firstround.com/2008/05/the-atomization.html">Later on Josh expanded</a> on Implicit Web theme by giving examples of  &#8220;atomization of conversation&#8221; meme. <br style="font-family: arial,helvetica,sans-serif;" />
<ul style="font-family: arial,helvetica,sans-serif;">
<li><span>Why call someone and tell them you&#39;re coming to town?&nbsp; They&#39;ve seen it on <a href="http://www.dopplr.com/">Dopplr</a>.&nbsp; </span></li>
<li><font size="2"><span>Want to tell someone about your recent trip to England?&nbsp; Don&#39;t bother, they&#39;ve seen the pictures on <a href="http://www.flickr.com/">Flickr.</a>&nbsp; </span></font></li>
<li><span>No need to call me and ask whether the new movie I just saw is any good &#8212; you&#39;ve seen my review on <a href="http://www.flickster.com/">Flickster</a>.&nbsp; </span></li>
<li><span>Want to know what music I&#39;m listening to right now? &#8212; check out <a href="http://www.ilike.com/">iLike</a>.</span></li>
<li><span>Is someone you know suffering from an illness or injury? &#8212; stay connected and informed (and offer support) at their <a href="http://www.carepages.com/">Carepage</a>. <br /> </span></li>
<li><span>Did your friend just open a bottle of wine?&nbsp; You can stay up to date on what they like (and don&#39;t) by following their <a href="http://www.cellartracker.com/home.asp">CellarTracker</a> reviews.<br /> </span></li>
<li><span>And if that didn&#39;t cover it, don&#39;t worry, you probably saw it in my <a href="http://www.facebook.com/">Facebook</a> Status updates or <a href="http://www.twitter.com/">Twitter</a> feed.</span></li>
</ul>
<p>Online services leveraging user information and then feeding value-addition back in user&#39;s social context is what results in atomization of&nbsp; conversations. Status distribution in lifestreaming format but all acting on the data pool of implicit web. User A saying to User B, just give me your feed and I will know what you are up to!</p>
<p>There are two ends to this. Machine enhanced conversations consumed by my social network and my own intent as smartly captured by new tools. </p>
<p>This discrete transformation of our <a href="http://www.onemoreidea.org/why-twitter-matters/">intent</a> is what is really interesting. Though this drags us into semantic territory. Beauty of this transformation is that it&#39;s riding on our natural motivations (What are you doing?) and does not require major format/tag surgery.&nbsp; It&#39;s happening right now under the banner of 140 constraint in Twitter, search-for-interestingness motivation for picture tagging in Flickr or SEO motivation to make sure that the gist of your expression is captured in your blog post title. There are many more examples like that.</p>
<p>What has really expedited the trend towards atomization of conversation is this new input interface, which is greatly influenced by mobile handset constraints.  </p>
<p>Interface of constraint, which <a href="http://blog.echovar.com/?p=391">Cliff Gerrish</a> calls it Interface for telling, is where we are going to see Implicit Web getting most of it&#8217;s innovation. I think Cliff&#39;s description is by far the best one I have seen in recent time.&nbsp; This new interface of constraint is really the one which is ensuring best capturing of intent at the entry point. Commonplace expressions like &quot;this restaurant sucks&quot; released from iPhone triggers a chain of event and engages my complete social network. My friends get to see my expression in different contexts - Facebook news feed, Yelp restaurant review, Twitter status, picture in MessageDance so on and so forth.&nbsp; </p>
<p>Interface of constraint is the starting point of implicit web and this constraint is a business rule which translates user&#39;s intent in a flurry of conversations. This is a very significant development and this puts systems like Twitter at the center of next generation computing architecture.&nbsp; As <a href="http://feedonomics.grazr.com/index.php/archives/447"></a><a href="http://feedonomics.grazr.com/index.php/archives/447">Adam Green</a> , CEO of Grazr, puts it Twitter is the IBM punchcard of the 21st century. </p>
<p>Implicit web, atomization of conversations, interface for telling and constraint-based read/write designs are all linked. Apply this new understanding in every social applications out there and you will see opportunity for refactoring lot of existing designs, I think that&#39;s where you will see, in next 2-3 years, many new startups to come in and create new values. That&#39;s where entrepreneurs step in <img src='http://www.onemoreidea.org/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p><span style="text-align: right; color: rgb(204, 204, 204); font-size: x-small;"> <img src="http://www.messagedance.com/images/bwdance.png" style="border:none;" /> Blogged with <a href="http://messagedance.com/brijsingh"><b>MessageDance</b></a> using <a href="http://www.messagedance.com/help/gmail-for-blog.html" target="_new">Gmail</a></span> | <a href="http://twitter.com/home?status=@brij" target="_blank"><b>Reply On Twitter</b></a></p>
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		</item>
		<item>
		<title>iPhone, iFund and MessageDance&#8217;s Photowalking</title>
		<link>http://www.onemoreidea.org/iphone-ifund-and-messagedances-photowalking/</link>
		<comments>http://www.onemoreidea.org/iphone-ifund-and-messagedances-photowalking/#comments</comments>
		<pubDate>Fri, 07 Mar 2008 08:50:00 +0000</pubDate>
		<dc:creator>Brij</dc:creator>
		
		<category><![CDATA[Media]]></category>

		<category><![CDATA[MessageDance]]></category>

		<category><![CDATA[Photowalking]]></category>

		<category><![CDATA[iFund]]></category>

		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://www.onemoreidea.org/iphone-ifund-and-messagedances-photowalking/</guid>
		<description><![CDATA[Long time back I decided to become a follower of Mac religion. Been paying homage with my credit card since then. Last time was when I bought iPhone on very second day. With that simple transaction I crossed one personal barrier. I stopped looking at photo as a piece of memory and started treating photos [...]]]></description>
			<content:encoded><![CDATA[<p>Long time back I decided to become a follower of Mac religion. Been paying homage with my credit card since then. Last time was when I bought iPhone on very second day. With that simple transaction I crossed one personal barrier. I stopped looking at photo as a piece of memory and started treating photos as a form of daily communication. Sort of like, &#8220;Do you want this dress or that one?&#8221;. Photo sharing and YouTube became most common use of iPhone in our family. Once in a while it rings as well.</p>
<p><a href="http://www.apple.com/pr/library/2008/03/06iphone.html">Today when Apple announced iPhone SDK</a>, I got very excited about the possibilities. I think we are witnessing a birth of next generation computing. Computing era which will be defined by touch-computing, rich media, immersive experience, design elegance, and extreme mobility.</p>
<p><a href="http://www.techcrunch.com/2008/03/06/kleiner-perkins-anounces-100-millioin-ifund-for-iphone-applications/">John Doerr&#8217;s pitch for iFund</a>, during iPhone SDK announcement event, was a marketing call to catch imagination of next generation entrepreneurs. Brilliant move by marquee investor firm. They did Java fund during previous cycle. It didn&#8217;t amount to much but it did impact every second/third tier startups R&#038;D budget allocation. Same thing will happen for iPhone. Follow-the-money trick will put iPhone on every startups radar. It definitely worked for Facebook!</p>
<p>iPhone is definitely on  <a href="http://www.messagedance.com">MessageDance radar</a>. We have got some big plans related to  rich media sharing using mobile devices. iPhone gives us best hardware/software combination to drive client-side rich media sharing. Below are some of the photos I took as part of my photowalking experience. Photowalking is just one example which can be fully explored using iPhone. </p>
<p><a href="http://www.messagedance.com/message/show/3fea6407f6b3f4eb43f2d0f7abfbba06"><img width="70" height="70" style="border: 2px solid rgb(204, 204, 204); padding: 3px; margin-right: 5px; float: left; text-align: left;" src="http://mdfoo.s3.amazonaws.com/brijsingh/3fea6407f6b3f4eb43f2d0f7abfbba06/photo.jpg"/></a></p>
<p><a href="http://www.messagedance.com/message/show/227c32d31f624f3a370b2922f531fbd5"><img width="70" height="70" style="border: 2px solid rgb(204, 204, 204); padding: 3px; margin-right: 5px; float: left; text-align: left;" src="http://mdfoo.s3.amazonaws.com/brijsingh/227c32d31f624f3a370b2922f531fbd5/photo.jpg"/></a></p>
<p><a href="http://www.messagedance.com/message/show/b9eb610dfdf145285d43cd93753963d1"><img width="70" height="70" style="border: 2px solid rgb(204, 204, 204); padding: 3px; margin-right: 5px; float: left; text-align: left;" src="http://mdfoo.s3.amazonaws.com/brijsingh/b9eb610dfdf145285d43cd93753963d1/photo.jpg"/></a></p>
<p><a href="http://www.messagedance.com/message/show/4d9be27ec411a9c5e24b07a909606732"><img width="70" height="70" style="border: 2px solid rgb(204, 204, 204); padding: 3px; margin-right: 5px; float: left; text-align: left;" src="http://mdfoo.s3.amazonaws.com/brijsingh/4d9be27ec411a9c5e24b07a909606732/photo.jpg"/></a></p>
<p><a href="http://www.messagedance.com/message/show/5655f62e6d40fd0933c2ee1bfde9c309"><img width="70" height="70" style="border: 2px solid rgb(204, 204, 204); padding: 3px; margin-right: 5px; float: left; text-align: left;" src="http://mdfoo.s3.amazonaws.com/brijsingh/5655f62e6d40fd0933c2ee1bfde9c309/photo.jpg"/></a></p>
<p><a href="http://www.messagedance.com/message/show/258ed80d880b40062fe90fd5bbb7826f"><img width="70" height="70" style="border: 2px solid rgb(204, 204, 204); padding: 3px; margin-right: 5px; float: left; text-align: left;" src="http://mdfoo.s3.amazonaws.com/brijsingh/258ed80d880b40062fe90fd5bbb7826f/photo.jpg"/></a></p>
<p><a href="http://www.messagedance.com/message/show/309378bdf2fd6fc4b02f69b2c2b9e915"><img width="70" height="70" style="border: 2px solid rgb(204, 204, 204); padding: 3px; margin-right: 5px; float: left; text-align: left;" src="http://mdfoo.s3.amazonaws.com/brijsingh/309378bdf2fd6fc4b02f69b2c2b9e915/photo.jpg"/></a></p>
<p>
If you are just thinking about bootstrapping your new venture, spend some time thinking how iPhone <em>resets user expectation</em>. That will explain what new software and business categories it can create. For example, creative use of accelerator can potentially give Wii run for it&#8217;s money. I am excited.</p>
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