Comcast buys Plaxo - $150 million proof that media consumption is now a social activity

Finally Comcast bought Plaxo. We have been hearing rumors of this event for some time now.
It's equally fun to watch how Arrington is matching CNet on every news story out there. He managed to get most important bit of information. Price tag:
The rumors were accurate: Comcast will announce their acquisition of social contact list [...]