Social media axis of evil

There is so much you can learn by just following smart bloggers. One of the blog I really dig is Fred Wilson’s. He is by far the most impressive practitioner of Thesis driven investing. On his blog he maintains list of Internet axis of evil. Its on the lower left side of the page. I [...]

You be the VC! We just need a geek Simon Cowell now

Bumped into this interesting description on MIT conference page

You Be the VC
Take one part venture capital firm and one part American Idol; mix them together and get You Be the VC. You Be the VC is a groundbreaking competition showcasing top entrepreneurs from around the globe. Leveraging crowd-sourcing methodologies and expert advisors, the companies [...]

Hiring bloggers and paying bloggers

Blogging is fascinating in the sense that it allows one to stretch their half-baked ideas and add to their knowledge base by linking and repurposing content. People have their own theories on what’s the best way to blog and how frequently you should do it.
Writing style drives how much effort needs to go into writing [...]

Birth of pubmunication tools

This whole distinction between publishing tool and communication tool has been bugging me for quite some time. More when I started drawing boundaries to understand more about conversational marketing.
Scott Karp has a great post on Twitter. He thinks Twitter is a publishing tool:
That’s not to say there isn’t a strong communication element to it,
just [...]

What conversational marketing really means?

It’s easy to define marketing. Guru of marketing management Philip Kotler puts it in this way:
Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others.
Kotler established marketing as a social event. And he did that long [...]

Facebook ads: Their face in your book

Banner ads on Facebooks are raising tons of discussions. Of all the opinions I think Seamus McCauley explains it best:
If you think of the Internet as a new way of delivering content, sure, you’ll look for ways to monetise social networks as content businesses. Hence banners. But the Internet isn’t about the content, it’s about [...]

Social rank versus page rank

Social networks are strong contenders to take the title of Internet OS . Facebook with the brilliant platform strategy is leading the pack here. No longer one can write them off as just an aggregation of college kid profiles. It’s a fast growing ecosystem of relationships. Searching this relationship can be a potential goldmine. [...]

Google sicko with greed?

Looks like Lauren Turner succeeded in making Google do a good catch up with Microsoft. At least on the evil-scale. It doesn’t take a Google-Phd to analyze that the cost of advertising rebuttal is still a cost and companies will eventually pass this cost to end consumers.
If “advertising is a very democratic and effective [...]

Google Earth Outreach initiative rocks

We all know that seeing is believing. Google Earth proved that one more time by rolling out a public benefit group  . This non profit initiative can be used:

to capture the work you’re doing, the people you’re helping, the challenges you face and the change you’re helping to enable - all in the visual context [...]

Google’s single sign on quest

Google is buying companies at Colbert speed (meaning every week). Now there are hundred and one ways you can dissect their moves. What I am observing sitting in my little Firefox view of the world is that Google is slowly building single sign-on system for me.
One by one all my favorite apps are moving from [...]