Brij Singh’s Blog

CommVenture VC partner Baris Karadogan has a very interesting take on the recent Digg fiasco:

.. social networks need to get organized.  This requires a level of hierarchy above ‘friends and contacts’.  That level will be determined by a political system within the network.  Leaders will be chosen and they will use the collective power of the network to get ahead in their online lives.

Everything is self-serve, online, quick and simple right?  So they will quickly write code and create widgets to get better deals in everything they do, everything they buy and every service they pay for. 

In Web 2.0 we had friends, in web 3.0 we’ll have online governors, mayors and elections.  They will collect taxes from advertisers and build their online countries with very real impact to their physical lives.

I have been thinking along these lines. My hunch is we are going to see more and more vocal interest group emerge from these social networks and they will have following characteristics:

• Moody, bursty action with very planned outcome
• More incidence of competitive manipulation and hijacking of meme-spread
• Man-versus-group and group-versus-man security issues hit online network
• Group action on hire - thanks to globalization. Replace Cialis with your favorite meme !

More edge of the seat business management practices and bigger legal team. Welcome to post-Myspace and post-Digg era.