Current Affairs
Google sicko with greed?
Looks like Lauren Turner succeeded in making Google do a good catch up with Microsoft. At least on the evil-scale. It doesn’t take a Google-Phd to analyze that the cost of advertising rebuttal is still a cost and companies will eventually pass this cost to end consumers.
If “advertising is a very democratic and effective way to participate in a public dialogue” then who pays for this dialog? I can’t believe company like Google has people who have such naive understanding of how things work in public policy arena.
Advertising is an effective medium and that’s why health care industry is so messed up that they invest more money in Madison Avenue projects and government lobbying. We need less of that and not more. Spend more money on Google health and less on Adsense. That’s no-brainer.
Update: Missy Krasner had made a well reasoned defense of the faux-pas. I think people think of Google as a different kind of company and tend to assume that most of the time Google will fight a good fight. So I was bit surprised to read their stand on Sicko. But in the end this whole episode turned out to be a one small incident of careless blog post.
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Hey people, please, tell to google guy(s) that PENALTY for EXTERNAL SEO FACTORS is NONSENSE, because it opens the way for de-SEO - techniques to downrank sites of competitors! Hey, everyone can programmatically (in special way) spam guestbooks, blogs, directories, “bad neighborhoods” with links to downrank their competitors! It seems that Google programmers don’t understand simple logical things… shame on google programmers!
Google MUST remove algorithms of PENALTY for external SEO techniques immediately! Or there will be a lot of google de-SEO firms very soon, which will heavily undermine corporative google image in the following way:
“We are offering services for downranking your competitors in google
- Sandboxing $299
- 30 Filtering $99
Any website or separate web pages with PR lower than 6. Guarantee.”
Shame on google programmers!
If google do not remove penalties for external factors, then it will have BIG TROUBLES very soon. Many webmasters will say good bye to PARANOID Google, and will say hello to CLEAN Yahoo!
2-3 years ago there was a possibility just to write a good high-quality and relevant articles, create web pages, follow guidelines and that was enough to appear in top google search results. It was a significant advantage of google - to rank sites not only for internal SEO tricks & backlinks, but also for _relevant_ content. 2-3 years ago the factor of relevancy of content was important as well as the factor of amount of relevant back links.
Nowadays, algorithm of google is completely different than 2-3 years ago, and the factor of back links is significantly more important than relevancy of content! A lot of high-quality sites were downranked, undervalued or just partially disappeared from top index for no obvious reason. I read a lot of google patents, and I must admit that there are serious logical mistakes and contradictions in fundamental assumptions of many algorithms. I call them NOISE ALGORITHMS, because while performing “smart” filtering and evaluations of site rankings these algorithms introduce a lot of unnecessary informational noise and disorder, instead of just finding relevant content.
It sad to say, but nowadays google reminds me the old AltaVista.
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