Yankelovich, a market research firm, estimates that a person living in
a city 30 years ago saw up to 2,000 ad messages a day, compared with up
to 5,000 today. About half the 4,110 people surveyed last spring by
Yankelovich said they thought marketing and advertising today was out
of control.
Cognitive overload is around the corner.
Yankelovich, a market research firm, estimates that a person living in
a city 30 years ago saw up to 2,000 ad messages a day, compared with up
to 5,000 today. About half the 4,110 people surveyed last spring by
Yankelovich said they thought marketing and advertising today was out
of control.
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