May 24, 2004
International Thing
Andrew Anker adds international expansion as a must have in the list of must-haves for early stage companies.
In a recent VC Breakfast meeting , I heard one general partner associated with a top tier firm telling rather emphatically to all the attendees – two things we prefer in a pre-fund stage software company – offshoring and subscription licensing model. Companies can safely add international marketing approach to that list as well. This probably explains this subtle( but definitely new) trend where some of the Indian-origin entrepreneurs are first testing their products in Asian market before bringing that in US. It’s cheap and apparently it is working.
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