Brij’s One More Idea

Long time back I decided to become a follower of Mac religion. Been paying homage with my credit card since then. Last time was when I bought iPhone on very second day. With that simple transaction I crossed one personal barrier. I stopped looking at photo as a piece of memory and started treating photos as a form of daily communication. Sort of like, “Do you want this dress or that one?”. Photo sharing and YouTube became most common use of iPhone in our family. Once in a while it rings as well.

Today when Apple announced iPhone SDK, I got very excited about the possibilities. I think we are witnessing a birth of next generation computing. Computing era which will be defined by touch-computing, rich media, immersive experience, design elegance, and extreme mobility.

John Doerr’s pitch for iFund, during iPhone SDK announcement event, was a marketing call to catch imagination of next generation entrepreneurs. Brilliant move by marquee investor firm. They did Java fund during previous cycle. It didn’t amount to much but it did impact every second/third tier startups R&D budget allocation. Same thing will happen for iPhone. Follow-the-money trick will put iPhone on every startups radar. It definitely worked for Facebook!

iPhone is definitely on MessageDance radar. We have got some big plans related to rich media sharing using mobile devices. iPhone gives us best hardware/software combination to drive client-side rich media sharing. Below are some of the photos I took as part of my photowalking experience. Photowalking is just one example which can be fully explored using iPhone.

If you are just thinking about bootstrapping your new venture, spend some time thinking how iPhone resets user expectation. That will explain what new software and business categories it can create. For example, creative use of accelerator can potentially give Wii run for it’s money. I am excited.