Jul 29, 2008
Real Time News (& Opinion) Distribution - Twitter beats Google
holy shit earthquake in so cal
Now if you were reading this from public timeline on Twitter, you can potentially come up with two reactions. Laugh it off by saying this guy's apartment got hit by truck or take it seriously by thinking may be he is genuine and it's a first indicator of something serious.
Either case we don't have a quick way of verifying unless lot of people quickly retweet or validate via different sources. In the world of sub-minute information distribution, peer level validation is critical for random bits to be taken as news.
I think this sub-minute game is what makes Twitter interesting. And puts Google (and Reuters) in the legacy category (as far distribution velocity of news is concerned).
Rush to hit on SEND button is not unique to micro-blogging or for that matter blogging. We are witnessing video-game like rumor/excitement characteristic between introductory breaking news tweet (or blog post) and eventual validation tweet (or blog post). What happens between these two phases is pretty much a citizen journalism equivalent of a roller coaster ride.
Time dimension is becoming increasingly important. We are in the sub-minute domain. Check out these two screens which compares how Twitter and Google covered LA earthquake news -
This is from Google News. I took both images with couple of seconds difference.
This using Twitter search (Summize)
Twitter has more chatter and gets better CPC (without the C off course). But you get the idea.
VentureBeat's blog post is 'first' on Techmeme. Not sure all this matters in the long run but just observing how news (and views) spread in early stage is fascinating.
News is followed by page view grab, and page view grab is followed by smart ad placements. That's where I think companies like MediaMath will play interesting role.
In any case Twitter beats Google on the sub-minute game.
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You know what we all tend to forget? Many people have no idea of what Twitter is and never visit Techmeme simply because they are not aware of its existence at all. They still get the news in a traditional way and they will be pretty much satisfied with it. Twitter does the job of breaking news fast pretty well while AP does the job of checking the facts and distributing the news to millions of people - something Twitter is definitely unable to do.
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Thanks for a great post, it is surprising to see Twitter calling on Google.. Never knew Twitter has move on so much ahead.. It is good to see the web growing…
I was reading this article the other day about Twitter and it mentions there has been a lot of social as well as professional activities on google, one example was a corporate chosing Twitter for customer service as it realised a lot of its customers were active on twitter..
This is nice to know, competition between the biggies is always good as a consumer, as we would get more and more as and when there is more competition.. Twitter and Google on other hand are great in their ways.
Twitter is good, I have been using it since they have launched and the fact that they are enhancing every now and then it was obvious for them to take on others in the arena.
Thats a great news to know.. Thanks for sharing..
I love twitter, what other tool gives you real time information from over 1000 countries in a sec..None..TWITTER does..
Twitter is going stronger and stronger. I wonder what the experts make of it as a marketing tool?
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This is very interested. I don't see how any current website or app could beat twitter at updating realtime.
Twitter's user base will post info almost instantly.
Google is going to rank a news stories at the very tops of their results whenever a major event occurs. I think Google could actually beat twitter most of the time.
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Thanks for posting this one. It's so amazing that twitter have beaten up google.
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Oh ya ! i totally agree , twitter is a good tool, thanks for this information..
Twitter had been a very useful online marketing tool, especially
if you have lots of followers that can read your updates, many printing
press had turned down because of online marketing
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