Emerging Technologies
Recommendation leads to commerce
Chris Anderson expanding on the Long Tail concept:
I think narrow-focus blogs and other microsites with high trust amongst
their readers will be an essential compliment to recommendations within
commerce sites. The first can create demand from scratch by
interjecting recommendations into an otherwise interesting stream of
content; the second steers it once a consumer is already in buying
mode. Both are great at encouraging consumers to explore down the Tail
with confidence, pulling diamonds from the rough, wheat from chaff and
signal from noise.
Subtle recommendation is what will link A-list blogger’s content to the commerce. I am already seeing some bloggers with good traffic doing not-so-subtle favors. Though I don’t see how anybody can avoid this development
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