social computing

Social networking IS a media business

By Brij ⋅ September 11, 2007 ⋅  Email This Post ⋅  Print This Post ⋅ Post a comment

And every media outlet needs some level of ombudsmanship. Chuqui has a great post on this topic:

The more I explore the social networking space, the more I think people like this are crucial for the good operation of the social network. They really aren’t Ombusdmen, though, because they need to be internal to the company (more on that in a bit), and you can’t simply take customer support and bonk them on the head with the advocate wand — this is a different function. It really is, in a way, an evangelist position, but one where you have someone evangelizing the customer into the company, not going the other direction.

Something to think about.