Brij’s One More Idea | Still valid - It’s the fast that eat the slow

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Still valid - It’s the fast that eat the slow

By Brij ⋅ January 17, 2006 ⋅

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From Jason Jennings and Lawrence Haughton’s popular book - It’s the fast that eat the slow:

The greater the number of people who learn about your planned product or service, the greater the number of distractions you\’ll encounter.
Operating in stealth is becoming increasingly complex and demands specially designed tactics to ensure your secret is kept.
Tell as few people as possible about your plans and processes.

Later in the book they explain few practices which can make companies run faster -

If you want to be fast to market, keep it simple.
Being fast to market is the natural condition. It’s the speed bumps that slow enterprises down.
Speed requires constant focus with constant attention to the basics.
Find and perfect a simple formula and do it over and over, becoming faster each time.
Spend your time becoming faster, not just being busy for the sake of it.

Look around in your market and you will find these practices are shared by all successful companies- they are extremely tight-lipped about their core product innovations - be it Google, Apple or Intel. These companies are super-paranoid about their product architectures and processes. They value speed and secrecy. Start-ups do that as well. Employees in the startups value speed and secrecy by having stake in the company equity pool.